Building an eCommerce business is easier than ever. Business owners have many growth opportunities, from artificial intelligence , digitization of B2B sales and technology advancements to marketing and promoting their products on various platforms. One of the first tasks to complete in this process is building a website for your eCommerce store. Recently, it’s a great practice to focus on optimizing your website for mobile as well.
But what’s the key to improving your results and providing a better website performance? It’s through making it responsive. And here’s the benefits it will bring to your business.
Why responsive website design is important for eCommerce growth
Implementing a responsive web design is because users view your pages from various devices, including tablets, mobile phones, etc. So, you must ensure your website provides an excellent experience on all those devices.
1. Better website management
When working on a new website, most eCommerce store owners create one for the desktop and another for mobile. This is a widely-spread practice among entrepreneurs and web developers and isn’t the worst. However, there’s still some improvement they can both make to level up site performance.
In this case, a responsive web design allows companies to manage the eCommerce website easily. Taking control of both types of sites would be hard. In the case of making it responsive, you can track and analyze site performance, make the necessary changes, and make the overall user experience better. However, such an approach to the design makes the administration interface more smooth and flexible, so it’s easier to control.With the help of mood boards, your design concept can be more transparent and consistet. At last, users can access it from any device they’re using.
2. More cost-effectiveness
Some people believe that building a website already requires a set of expenses that are sometimes hard to manage, especially if you’re a small business. In addition, making your website responsive is even more cost-effective. However, this is not true in most cases. Thanks to a responsive design’s many advantages, it can even be considered a cost-effective approach.
First, you only build one website version that will work with different devices. Next, if you ever decide also to build an app for your eCommerce store, the responsive web design makes this process easier and less costly.
3. Increased conversion rates
The way eCommerce brands treat improving conversion rates is still relevant. It includes working on a better website design, building more engaging landing pages, and being active on social media. However, another small thing that can affect this rate is the responsive web design.
With this, you ensure a seamless user experience on your website first. Many customers use their mobile devices to browse and shop for different products. A responsive design with seasonal color makes it easier to improve the mobile version and resolve any issues that arise later on. This also comes down to providing a better customer experience with your eCommerce brand so that they will return and purchase again.
It’s good to make assumptions and how your market trends will change over time. The big thing becoming increasingly popular is that customers are keen to use smaller devices for shopping, such as mobile devices and tablets. You should consider this as an eCommerce brand and focus on making your website more responsive.